Games need more than just translation: localization, globalization, and cultural adaptations are all part of a successful international launch for your titles. Game localization must offer players the same interface, sensation and game experience that is faithful to the source material. Poorly translated games can generate much disappointment in the target audience and render the new major release a failure in the target market.

Game localization comes with its own challenges and we are prepared to help you face them, making your games accessible on a global scale.

EC Innovations offers a comprehensive suite of translation, localization, and multimedia services for the gaming industry. Our game industry linguists are also avid gamers who understand the needs of players and the terminologies across various platforms and genres. Our services for gaming include: In-game text, UI, user manuals, voice-over, marketing materials, legal docs, and website localization.
 

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Why choose EC Innovations as your language service provider?

  • We have a dedicated team of seasoned linguists who are also avid gamers.
  • A lean/agile localization solution reduces turnaround time to ensure the shortest time to market.
  • All localization content will be compliant to the 1st party's terminologies and age-rating requirements. This can effectively lower the localization QA cost and minimize the risk of failing a submission.
  • It is not just the culture background, language difference, and button behavior that are taken into consideration; issues like political matters, in addition to legal affairs are verified as well.

Game Localization process

The game development phase is an important issue for localization. If the beta/playable version of the game is provided to us, or even snapshots and pictures to understand the scenarios of game content, we can become familiar with playthrough, and review the text; however, it is not often possible to have playable versions at the early stages of the game localization process. It requires a flexible approach involving iterations of translated builds, which include:

  • Conceptual art if possible
  • Description of game inventory, skills and powers
  • Content of character bibles
  • Similar game already localized as the reference.

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Success Story

EC Innovations and Electronic Arts implemented human translation and editing for Simplified Chinese to drive the localization strategy to target the mainland China gaming market.

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Agile Localization Solution

As a game developer, gamers desire fascinating content and new releases as well as constant updates. The current challenge for globalized game developers is not technology, but the language and cultural barriers and obstacles of publishing speed which hinder their fascinating games from being presented to the global audience. EC Innovations understands how important it is for game localization to be seamlessly integrated into your development process. Agile game localization assures better quality, quicker release and customized workflow to help acquire and maintain an audience for your game.

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Professional game translators

Our translators, reviewers, linguists, voice actors, and project managers have extensive background and cumulative experience in professional game localization. Highly professional project teams make up a game division that is dedicated to only serving the game industry.


COMPLEMENTARY DOCUMENTS

  • Official game guide
  • Instruction manual
  • Promotional videos
  • Marketing material
  • Graphics and images
  • Official website
  • Banners and ads
  • Contracts, conditions and warranty


TEXT CHAINS

  • Dubbing scripts
  • Video game subtitles
  • Dialogue list
  • On-screen text
  • Online help


USER INTERFACE AND RESOURCES

  • Menus
  • System messages
  • On-screen help messages
  • Buttons

Genres & Platforms We Localize

Genres

First-person shooter

Adventure

Simulation

Strategy

Sports

RPG

Educational


Platforms

PC and Mac

Consoles

  • PS3
  • PS4
  • Xbox 360
  • Xbox One
  • Nintendo Wii
  • Wii U

Handheld devices

  • PSP
  • DS/DSi
  • tablets

Mobile
handsets

  • Android
  • iOS
  • Brew
  • J2ME
  • Symbian
  • Windows CE

Online

  • casual
  • downloadable
  • MMO game
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