The global medical device market is racing toward $799.67 billion by 2030, and companies scrambling to grab their share are learning a hard truth: accurate packaging translation is everything. A mistranslated instruction on medical device packaging can trigger product recalls,
China is no longer just a source of manufacturing. It has become a major innovation hub in biotech. In 2024, 28% of large pharma’s in-licensed drug candidates came from China biotech companies. Deal values hit $41.5 billion. By mid-2025, US
The global clinical trial services market hit $66.59 billion in 2025 and is racing toward $101.86 billion by 2030. More trials, more countries, more languages. Yet most CROs still treat translation like just another box to check off. The truth
Medical errors cost the U.S. healthcare system $20 billion annually. Language barriers add another $1.7 billion to that bill. A study carried out in 2003 found an average of 31 errors per clinical encounter. 31 errors per patient visit. This
According to FDA statistics from a recent AMR Research report analyzing 455 product recall notices, 51 percent were due to mislabeling, and 13 percent resulted from faulty packaging. Translation errors represent a significant portion of these labeling failures. Take the
The cryptocurrency market doesn’t care about borders. Right now, while you’re reading this, someone in São Paulo is Googling the exact service your crypto platform offers. A trader in Tokyo is comparing exchanges. An investor in Toronto is looking for
HSBC, one of the world’s largest banks, once had the perfect slogan: Assume Nothing. It was professional, trustworthy and the exact kind of thing you’d expect from a bank. After translation in multiple markets, it became Do Nothing, which is exactly
Target opened 124 stores across Canada in just ten months in 2013. They’d spent two years planning and had every reason to be confident. Canada was English-speaking, geographically close, and many Canadians already knew Target from shopping trips to the
Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
English is said to have more words than any other language. But is that really true? Linguists have been trying to count words in different languages for over a century, and they’re still arguing about the results. Some estimates claim
In early 2024, Bumble stumbled. They rolled out a billboard campaign, claiming “A vow of celibacy is not the answer.” What was supposed to be an empowering message about sexual agency quickly turned into a campaign that shamed personal choices
You’re going global with your business, and that’s exciting – but you can’t be translating existing keywords and expecting magic to happen. International keyword research is a whole different ballgame, and if you aren’t playing by the right rules, you’re
