Global expansion can advertise your brand to millions of new customers, but it’s no use if language is still a barrier. CSA Research found that 76% of online shoppers prefer products with information in their native language. 40% even said
The global audience for online video is already huge and increasingly multilingual. YouTube reached 2.53 billion users globally in 2025, but English only accounts for 21.4% of videos on the platform. Hindi makes up 7.6%, while Spanish accounts for 6.7%.
A bigger translation budget won’t always get you better results. In fact, businesses can waste thousands translating content their customers never use. It gets even pricier when companies enter new markets, because every new language demands more content, reviews, and
A Netflix Premium subscription costs €10.99 in Bulgaria. The identical subscription in Ireland, same catalogue and same currency, costs €23.99. No exchange rate explains that gap entirely because there is no exchange rate involved. Netflix decided that Irish households can
Eleven times in 2025, the FDA wrote to a drug company to explain that its people did not appear to know how to do their jobs. Six of those letters cite the same short regulation, 21 CFR 211.25(a), which asks
Every asset your company owns is depreciating right now. The laptops, the vehicles, the software licences, the office furniture, all losing value on somebody’s spreadsheet. Your translated content is the exception, or at the very least, it ought to be.
Enterprises spent $37 billion on generative AI in 2025, more than triple what they spent the year before. Research from MIT’s Project NANDA, however, suggests roughly 95% of those pilots produced no measurable impact on the P&L whatsoever. You can
Researchers at the University of Michigan once sat 25 American and 27 Chinese participants in front of the same photographs and tracked where their eyes went. The Americans found the main object about 118 milliseconds faster and stared at it
On April 1, 2025, roughly 1,600 companies on the Tokyo Stock Exchange’s Prime Market lost the right to publish financial results in Japanese first and English later. Both, now, at the same moment. Before the rule, fewer than half were
Across 30 European markets, the same newly approved medicine reaches about 86% availability in Germany but takes years longer to reach the slowest markets, often at a fraction of that coverage. Even the average launch delay, the gap between a
Give internet users a choice of language, and the majority pick their own. Around 72% are more likely to buy when the information speaks their language, and roughly 40% won’t buy at all in a language they don’t. The moment
The world’s largest drug safety database, the WHO’s VigiBase, holds over 40 million adverse event reports contributed by more than 180 countries. The FDA’s FAERS system has accumulated over 28 million reports and receives more than 2 million new ones
