Jeff Christensen

Going Global


China is one of the world’s most coveted markets, and rightly so. It’s home to 20% of the world’s population with 300 million upwardly mobile consumers. It has the largest number of internet and cell phone users and is the number one global market for cars, consumer goods, and soon, luxury goods. It also recently

Going Global, T9N & L10N

Writing for Localization: Making Your Source Text Translation-Friendly

Recently, I suggested ways to avoid common translation missteps when targeting multilingual markets. As a continuation of this topic, I’d like to provide a few tips on how to write source content that lends itself well to translation. The basis for accurate, clear, and consistent localized content is accurate, clear, and consistent source text. The

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