Category: Going Global

WEB LOCALIZATION: The Key to International Website Success

Web Localization is a term widely used around the web as the process of adaptation of a website to local language and culture, this however is not a simple translation option; when designing a website, the programmer has a set of goals and targets that he/she…

The world is big: The Global World of Manufacturing

Last week I had the privilege of attending the bi-annual International Manufacturing Technology Show (IMTS) at McCormick Place in Chicago. Let me start off by saying that this venue is absolutely massive, I mean there were entire wings that I did not know existed after spending…

Four Strategies to Negotiate with the Chinese

Engaging in a negotiation with the Chinese can be a confusing and frustrating experience to a lot of people.  Some of the typical complaints include “Why does it take so long to get a response?” and “I thought we already closed that item, why are we…

Trends in Localization

Process Automation One of the most expensive and time-consuming aspects of managing translation initiatives within an organization is the management itself: overseeing workflows, hand-offs, vendors, and review cycles, all while keeping up to date on the latest trends and technologies and managing costs. What if there…

Localization in Chicago: It’s Everywhere!

As I prepare for my presentationentitled ‘eLearning Localization: Taking Your Learning to the World’ at the upcoming ‘Lectora User Conference’ on Wednesday, 23 May in downtown Chicago, my colleagues will be attending the‘STC (Society of Technical Communicators) Summit 2012’ as Merit Sponsors May 20-23in Rosemont, IL–a short drive…

Succeeding in China:What every business should know

The China Phenomenon Each year, a group of Chinese citizens equal in size to Germany’s population joins the ranks of China’s middle class. A staggering 400 million Chinese have been lifted out of poverty since the government reforms of 1978–that’s more than the current number of…

CHINA INVADES THE US!

China is one of the world’s most coveted markets, and rightly so. It’s home to 20% of the world’s population with 300 million upwardly mobile consumers. It has the largest number of internet and cell phone users and is the number one global market for cars,…