Around 60% of global shoppers rarely or never buy from English-only websites. Meanwhile, 76% prefer purchasing from sites in their native language, and 40% refuse to buy products described in another language. If you’re treating translation as an afterthought or […]
Baidu processes 6 billion searches daily. That’s not far behind Google’s 8.9 billion. Yet most international companies targeting China do their keyword research exactly wrong. Most companies run their English keywords through Google Translate and wonder why their campaigns fail.
Most companies don’t realize that a website that performs well everywhere else can fall apart in China. China’s 1.123 billion internet users operate in a fundamentally different digital environment. 99.4% of the population accesses the web primarily through mobile devices.
China’s digital market is massive. 1.123 billion internet users, $2.15 trillion in online retail sales, and 79.7% internet penetration as of 2025. But most companies don’t realize that none of this matters if you don’t have the right permits. The
Target opened 124 stores across Canada in just ten months in 2013. They’d spent two years planning and had every reason to be confident. Canada was English-speaking, geographically close, and many Canadians already knew Target from shopping trips to the
Every business dreams of global reach, which would also mean planning localization strategies, including writing for translation from day one. As easy as it may sound, creating content that smoothly adapts across all the possible languages and cultures does need
Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
In early 2024, Bumble stumbled. They rolled out a billboard campaign, claiming “A vow of celibacy is not the answer.” What was supposed to be an empowering message about sexual agency quickly turned into a campaign that shamed personal choices
Colgate is a known name in the world of oral care, and it has spread to over 200 countries in its 200+ years of existence. That success is closely tied to you being able to buy Colgate Vedshakti in India.
You’re going global with your business, and that’s exciting – but you can’t be translating existing keywords and expecting magic to happen. International keyword research is a whole different ballgame, and if you aren’t playing by the right rules, you’re
Did you know that as of February 2025, over 5.24 billion people use social media? That’s almost 63.9 % of the entire world’s population. That’s 5.24 billion potential customers scrolling their feeds right this second. With that sort of potential,
Here’s a question that should keep every global marketer up at night: Why are you throwing away a massive chunk of your holiday marketing budget? Because that’s exactly what happens when you take your domestic campaign, run it through a
