Category: Going Global

Trends in Localization

Process Automation One of the most expensive and time-consuming aspects of managing translation initiatives within an organization is the management itself: overseeing workflows, hand-offs, vendors, and review cycles, all while keeping up to date on the latest trends and technologies and managing costs. What if there…

Localization in Chicago: It’s Everywhere!

As I prepare for my presentationentitled ‘eLearning Localization: Taking Your Learning to the World’ at the upcoming ‘Lectora User Conference’ on Wednesday, 23 May in downtown Chicago, my colleagues will be attending the‘STC (Society of Technical Communicators) Summit 2012’ as Merit Sponsors May 20-23in Rosemont, IL–a short drive…

Succeeding in China:What every business should know

The China Phenomenon Each year, a group of Chinese citizens equal in size to Germany’s population joins the ranks of China’s middle class. A staggering 400 million Chinese have been lifted out of poverty since the government reforms of 1978–that’s more than the current number of…

CHINA INVADES THE US!

China is one of the world’s most coveted markets, and rightly so. It’s home to 20% of the world’s population with 300 million upwardly mobile consumers. It has the largest number of internet and cell phone users and is the number one global market for cars,…

THE CASE FOR INTERNATIONAL SEARCH ENGINE OPTIMIZATION

Every second of every day, someone somewhere is searching the internet. According to Forrester Research, 93% of all internet traffic is generated from internet search engines. Global consumers use search engines to find information and websites, with 87% of all web visits coming directly from search…

How Translation Companies Can Deal With the Financial Crisis

It seems that every day now brings a new round of bad news on the economic front. The lingering global financial crisis has been constantly worsening, creating worries around the world. The translation and localization industry, a field that highly depends on the flourishing of international…