Category: Industry Specific

6 pieces of professional advice for good game localization

Localization is an important means of promoting games, expanding the database of gamers and increasing revenue. However, in the process of introducing products, the need for cultural acclimatization is a disadvantage that foreign products will definitely have to face, and therefore localization has become an aspect…

How a name initiated a street sweep, a discussion on gaming translation

Ever since the release of PokémonGo, it has successfully aroused the enthusiasm of gamers in a very short span of time. However, gamers in China,who have been starved of this phenomenon, can only listen to stories about people catching creatures in foreign countries, players who were…

Navigate your way to high quality localization program in Life science industry

In the life sciences industry, especially for multinational large scale enterprises that are continuously developing new products, companies such as: Agilent, Waters, PerkinElmer, etc., are producing a large amount of new content requiring translation and localization,this content includes: product manuals, online help guides, multi-lingual website content,…

Website localization: an important springboard for promotion in overseas markets

Overseas marketing of multinational enterprises needs to overcome language and cultural barriers, therefore most multinational companies will set up multi lingual websites to promote their products and brands. The rapid development of the Internet and mobile Internet means they have become the speediest and most effective…