Chinese Localization Suppliers Face New Challenges

The tremendous growth of the Chinese economy has brought huge business opportunities to the Chinese translation and localization sector. After more than ten years of development, Chinese localization suppliers have accumulated solid experience and mastered advanced tools and technologies. As Chinese localization suppliers gain more recognition and increase their prominence in this industry, more and more clients hope that the Chinese vendors will handle not only their requests for Asian languages, but also European languages. This trend brings more business opportunities to Chinese vendors, but in the meantime, makes Chinese vendors face new challenges in meeting client expectations of the same low cost and quality.

The most acute challenge facing Chinese vendors is resources–i.e. native speaking translators, who are the key to ensuring high quality. Due to the limitations of geography and cultural differences, it is not easy to find qualified European translators that can offer the good prices that local Chinese vendors desire.

Virtual team management for freelance translators has become the next big challenge that Chinese vendors must conquer. As freelance translators work at their own locations in other time zones, and with their own work habits and schedules, in-house global project managers sometimes have to work almost around the clock to communicate with both clients and translators in order to share the information promptly and control the project progress.

When a project involves many languages, a Translation Business Management System is urgently needed to keep different tracks in order and properly approach the target. A customized Translation Business Management System can efficiently record all the steps in the project workflow and visualize the overall progress. The lack of this kind of ready product suitable for specific situations causes Chinese vendors to find their own way in building their systems.

The new challenges are great encouragement for Chinese vendors to further develop their global capability. However, if the companies cannot find the solutions to solve their problems soon, they will lose many opportunities and fall behind. Chinese vendors still have a long ways to go in further developing themselves from single or regional languange vendors into multilingual languange vendors.

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