Co-present an upcoming webinar on ‘Business Success in China’

On Wednesday, February 27th, 2013, EC Innovations (Michael J. Asquith, EVP, Americas and Jeff Christensen, Director of Global Business Development) and Connect East (Joy Huang, President) will present the “Seven Essentials Key to Business Success in China”. In this one-hour webinar, attendees will gain valuable insights about the seven essentials every individual and business working in China must know.

Working with China presents unique challenges for Western-minded businesses. From communications and negotiations to decision making and conflict resolution, the cultural differences can be vast and unexpected. Equally challenging is finding appropriate ways to localize your marketing collateral, brand messaging, training and eLearning materials, and technical documentation so that they resonate with Chinese audiences. For businesses, as well as individuals, knowing what to expect and appropriately adapting to the local culture and conditions can determine how successful one’s China initiatives will be. Equally important are the meaningful blueprints and tactics to use in your daily interactions with China.

About EC Innovations

Beijing-based EC Innovations ( is the Asia-Pacific leader in translation and localization. Empowering global communications since 1997, EC Innovations’ customized language and technology solutions are used by the world’s largest and most recognized companies. With offices around the globe and linguists in 100+ countries, EC Innovations continues to set its clients apart from their competition by employing a truly Global Communication Supply Chain to improve brand recognition, increase cost-efficiency and speed time-to-market.
EC Innovations strives to be a single-source solution for all its clients’ language needs. By providing the highest quality localization services and employing ISO-certified workflows, we ensure the successful execution of each project we manage. Our cutting-edge workflow technology automates many project management tasks while minimizing the management burden clients typically experience with other providers.

About Connect East LLC

Through consulting, coaching and training, Connect East LLC ( provides strategic insights and implementation assistance to executives and their teams seeking to optimize business relations between China and the West. We help companies understand what to expect when working with China and create strategies and execution plans to address specific operational challenges in areas such as product development, negotiation, supplier relations, talent management and cross-cultural teams. Our clients include Global 2000 and medium–sized companies in the manufacturing, telecom, life sciences, hi-tech and finance industries, as well as top-ranked business schools and government agencies.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top