Expanding into international markets isn’t optional for pharmaceutical companies but a necessary step towards growth. However, major regions like the US, EU, and Japan each have their regulators, which adds complexity to regulatory translation processes. For companies looking to penetrate […]
Coca-Cola’s Chinese brand name is Kě kǒu kě lè. It sounds like “Coca-Cola” and means “delicious happiness.” Best Buy entered China as Bǎi sī mǎi. It sounds like “Best Buy” and means “think a hundred times before buying.” Coca-Cola did
China’s medical device market continues to expand, driven by increasing demand and regulatory modernization. According to Fortune Business Insights, the market was valued at USD 40.31 billion in 2024 and is projected to reach USD 82.02 billion by 2032, with
Imagine your brand is trying to launch a product across multiple markets worldwide. The multilingual requirements of this process mean that your team has to work with several translation services. Your content gets scattered across departments, which results in missed
P&G’s attempt to penetrate the diaper industry in Japan failed tremendously. They had tried to replicate what worked well for the US market, but it backfired. Japanese parents did not particularly like the bulky-sized diapers in their product lineup because
HSBC spent $10 million rebranding its entire global private banking operation in 2009 because nobody caught that their “Assume Nothing” campaign translated into various languages as “Do Nothing.” This was a translation failure, embarrassing, expensive, but fairly straightforward to fix.
80% of clinical trials fail to meet their original enrollment deadlines. These delays aren’t mere weeks, but rather months or even years. In fact, 55% of trials are terminated entirely due to insufficient patient enrollment. The global clinical trials market
Since the COVID pandemic, the way many people shop has dramatically changed. Although in-person shopping used to be the norm, consumers have taken a liking to purchasing online. It’s convenient, eliminates the friction in person-to-person contact, and has consequently led
Thailand is a rapidly growing medical device market in Southeast Asia, driven by an aging population and a thriving medical tourism industry. Millions of international patients seek advanced, affordable healthcare, driving demand for diagnostic tools, monitoring equipment, and long-term care
China’s household consumption is like no other. Households with disposable annual income over $25,000 surged to 64 million in 2024 and are projected to nearly double by 2029. That’s 64 million households with serious purchasing power, growing to over 120
When you take your business global, you have the opportunity to reach customers from all corners of the world. But with this opportunity comes the challenge of meeting the diverse needs of these customers, especially when it comes to language.
In today’s world, businesses aren’t limited to their own countries anymore. With the right strategy, companies can expand and operate in multiple international markets. However, succeeding on a global scale requires more than just opening new offices or shipping products
