Your Partner in China Digital Services

Not necessarily. For most social platforms such as RED (Xiaohongshu) and WeChat, overseas brands can work through verified local partners or agencies that hold the required Chinese licenses. We use compliant local entities to open and manage accounts and campaigns on your behalf, so you can start testing the market before setting up a local company.

There is no single “best” platform. The right mix depends on your industry, audience and goals—for example, RED for product discovery and reviews, Douyin for short video and live commerce, and WeChat for long-term CRM and B2B communication. We start with a short strategy workshop to map your customer journey in China and then recommend 1–3 core platforms to focus on first, rather than “being everywhere”.

For a meaningful test, many international brands start with a 3–6 month pilot.You can often see early awareness and engagement signals in the first 10 weeks, while more stable lead or sales performance usually requires several optimization cycles. We will propose a phased plan so you can control risk and scale only when the data is positive.

Localization is critical. Chinese social media channels, user behaviour and regulations are very different from Western platforms, and “direct translation” of global content rarely performs well. We can selectively adapt your existing assets—brand story, visuals, value propositions—while rewriting copy, hooks and formats to match Chinese language, culture and platform norms.

Before launch, we agree on clear KPIs aligned with your stage—such as impressions, follower growth, qualified leads, or e-commerce revenue. During the campaign, we track performance by platform and content type, then share regular dashboards and commentary in English, highlighting what worked, what didn’t, and what we’ll change next. This makes the learning process transparent and helps you justify the investment internally.