Target opened 124 stores across Canada in just ten months in 2013. They’d spent two years planning and had every reason to be confident. Canada was English-speaking, geographically close, and many Canadians already knew Target from shopping trips to the […]
Every business dreams of global reach, which would also mean planning localization strategies, including writing for translation from day one. As easy as it may sound, creating content that smoothly adapts across all the possible languages and cultures does need
Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
In early 2024, Bumble stumbled. They rolled out a billboard campaign, claiming “A vow of celibacy is not the answer.” What was supposed to be an empowering message about sexual agency quickly turned into a campaign that shamed personal choices
Colgate is a known name in the world of oral care, and it has spread to over 200 countries in its 200+ years of existence. That success is closely tied to you being able to buy Colgate Vedshakti in India.
You’re going global with your business, and that’s exciting – but you can’t be translating existing keywords and expecting magic to happen. International keyword research is a whole different ballgame, and if you aren’t playing by the right rules, you’re
Did you know that as of February 2025, over 5.24 billion people use social media? That’s almost 63.9 % of the entire world’s population. That’s 5.24 billion potential customers scrolling their feeds right this second. With that sort of potential,
Here’s a question that should keep every global marketer up at night: Why are you throwing away a massive chunk of your holiday marketing budget? Because that’s exactly what happens when you take your domestic campaign, run it through a
China’s digital market is massive – and still growing. If you’re ignoring it, you’re missing out on some serious business. We’re talking about a market that’s hit $53.4 million in digital advertising in 2024 alone. By 2030, this figure is
Imagine you have just launched a sleek new chatbot on your website without multilingual support. Within minutes, a customer from São Paulo types “Tem frete grátis?” while another in Berlin asks “Gibt es eine Garantie?” Your monolingual bot freezes, replying
Did you know that localization can drive up to 50% in sales growth? According to an article from Harvard Business Review, companies that localize effectively not only boost revenue but also reduce inventory and markdowns. That’s because localization isn’t just
Brands like Apple and Nike are known worldwide. They keep their main message the same, but change how they talk to people in each country. That’s the power of global branding. Today, people want brands that understand their language, values,
