There’s a growing need for medical software as healthcare progresses to be more accessible to patients in emergencies and regardless of location. Telehealth apps, diagnostic tools, and electronic health records are some of the common ones that already help patients […]
When Pfizer faced a $2.3 billion fine in 2009 for off-label marketing violations, it taught the entire pharmaceutical industry something that’s stuck since then. That lesson is that marketing medicine isn’t the same as selling consumer goods. There’s everything from
HSBC, one of the world’s largest banks, once had the perfect slogan: Assume Nothing. It was professional, trustworthy and the exact kind of thing you’d expect from a bank. After translation in multiple markets, it became Do Nothing, which is exactly
Regulations can make or break a product’s future in Europe. The EU In Vitro Diagnostics Regulation (IVDR) makes compliance just as important as innovation. No matter how advanced a diagnostic test may be, it cannot reach patients unless it meets
Technical manual translation is an important part of ensuring product usability and safety, especially when businesses expand into new territories. It takes a blend of subject matter expertise, rapt attention to details, and full adherence to guidelines for translators to
Despite being the second smallest continent in the world, Europe is one of the most linguistically diverse ones, with over 200 known languages spoken. In the midst of this diversity, some languages have managed to record more speakers and make
Target opened 124 stores across Canada in just ten months in 2013. They’d spent two years planning and had every reason to be confident. Canada was English-speaking, geographically close, and many Canadians already knew Target from shopping trips to the
In the pharmaceutical industry, accurate translation is a no-brainer. Every document, from clinical trial protocols to regulatory submissions, patient information leaflets, labelling, and safety materials, must be written in clear and appropriate language. Any mistake in translation can lead to
Recent projections suggest that Bitcoin adoption will overtake fiat by 2050. Blockchain technology also holds the promise to change finance, data, and identity ownership. Yet, most blockchain products are still designed with experts in mind. That’s a revenue blocker considering
Every business dreams of global reach, which would also mean planning localization strategies, including writing for translation from day one. As easy as it may sound, creating content that smoothly adapts across all the possible languages and cultures does need
Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
Pharmaceutical labels are more than packaging. They contain dosage instructions, safety warnings, storage conditions, and ingredient details that protect patients and guide healthcare providers. In international markets, accurate label translation is essential, as even a single mistake can cause compliance
