In the automotive industry, automotive and digital technology are converging at an ever increasing speed to form a complete auto-digital hybrid. Ever stricter regulations, changing customer behavior, and economic disruptions are three challenges that lie ahead for deciding a future plan that enables seizing the opportunity to tap into market spheres that are further than your home turf. As automotive manufacturers and suppliers continue to expand their businesses into a new global market, translation accuracy directly impacts the safety of millions of vehicle owners.

With years of automotive translation experience, EC Innovations has offices around the globe with linguists in 126 countries and districts. Our automotive team is comprised of industry-specialized linguists, specialized project managers, localization engineers, and desktop publishers, along with our quality control system which can ensure translation accuracy in product information, such as user manuals and online help, to adapt a consistent brand voice for our clients across markets.

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Dedicated Automotive Business Unit

Our dedicated automotive localization team consists of professional localization engineers, project managers, translators, and quality assurance experts with knowledge and technical skills in the area of vertical industries to deliver a quality product that meets our clients’ specific requirements.

  • Subject-matter experts (SME): Possessing machinery and automotive background with cumulative experience and knowledge in automotive translation, our SMEs support terminology translation and verification in addition to answering technical questions from translators.
  • Qualified translators: Our translators undergo assessment based on our Translation Quality Report (TQR), and we assign translators to the same product line for the same client whenever possible.
  • Experienced editors: With years of experience in automotive translation, our editors are effective at using our cloud-based Computer-assisted Translation tool to review and make edits in real time to provide feedback and confirmation in the shortest time possible.
  • Rigorous proofreaders: They simulate end users by reviewing the translation with a fresh eye without referencing source content.
  • Quality Assurance reviewer: Our QA team samples 10% to 20% of total translations to independently verify quality and identify potential quality issues.
  • In-country reviewers or third-party reviewers: Often requested by clients to serve as a further guarantee of translation quality.
  • In-country language leader: Work closely with our translator recruitment and management team to build tailored and dedicated translator teams for each client.
  • Multilingual Desktop Publishing team: Ensure that translated documents are compliant and ready to be published in the correct format.

Measurable Translation Performance

Achieving global success in the automotive industry requires providing personalized experiences across all product and brand interactions in your customer's language and culture. Accurate translation of key product information is critical to improve customer experience and satisfaction. However, quality assessment of translations has traditionally been a subjective process. In an effort to establish a translation metric that could be used by automotive companies to compare the quality of translation deliverables, regardless of the source/target language and how the translation is carried out. Representatives of General Motors, Ford, and Chrysler, together with representatives from translation suppliers, convened in the fall of 1997. At the SAE E/E Diagnostic Systems Committee, the task force established the J2450 standard against which the quality of translation of automotive service information can be objectively measured.

SAE J2450 Translation Quality Metric bases quality scores on seven types of errors:

  • Wrong Term
  • Syntactic Error
  • Omission
  • Misspelling
  • Word Structure or Agreement Error
  • Punctuation Error
  • Miscellaneous Error

EC Innovations uses J2450 to constantly raise the bar on our quality standards. With our industrial expertise and years’ experience in providing automotive translation services to stay on message while retaining technical accuracy.


Quality is one of EC Innovations’ foundational pillars and ISO 9001:2008 and ISO 17100:2015 certifications reflect our corporate values and leadership approach in addition to showing our commitment to upholding the highest standards of quality and transparency for our clients. ISO 9001 certification is awarded to companies that have successfully implemented a quality management system that meets the needs of customers and other stakeholders in the delivery and improvement of services and products. The ISO 17100 standard specifies requirements for all aspects of the translation process, directly affecting the quality and delivery of translation services.

iso 9001
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iso 17100

EC Innovations has resources and experts around the world with expertise in the field to provide international automotive companies and OEM’s with translation, interpretation, software and website localization, multilingual technical writing, multimedia and e-learning development, and structured content format conversion, as well as, iSEO/iSEM solutions.

Specialized Translation and Localization Services for Content Types:

  • Online Support and User Assistance
  • Websites & Software Applications
  • Users Manuals and Maintenance Manuals
  • Product Specifications and Marketing Guides
  • Training Courseware, Voiceover and Publishing
  • User and Operating Instructions
  • Health and Safety Content
  • Distributor and Vendor Materials
  • Compliance and Regulatory Content
  • Service, Maintenance and Policy Manuals
  • Patents and Patent Applications
  • Call Center Interpreting

Confidentiality & Security

Being aware of the importance of confidentiality in the automotive industry, we are fully committed to ensuring the safety, confidentiality, and integrity of your documents and any information communicated to us. Strict procedures and guidelines are followed to safeguard our project documents throughout the entire translation process and assure our clients’ peace of mind. Project managers monitor each translator’s work to ensure full compliance with the relevant security procedures.

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